Search engine optimization is a major key part of online marketing because search is one of the primary ways that users discover content and navigate the web. For most websites, traffic that comes from search engines (mostly known as “natural” or “organic” traffic) accounts for a large portion of their total traffic. We will improve your site’s search rankings on a search engine results page (SERP) to make your company’s website more discoverable by leveraging various SEO techniques and tools.
If you’re an artist, for example, you may use SEO to increase your ranking in search results for the keyword, “theme art design,” and, “common Disney arts.” While these keywords have a different purpose, one transactional and other informational, they target your audience.
For a most typical search query, the first result will receive 40-60% of the total traffic for that search query, with the second and third results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search engine results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potential business.