Search Engine Maketing
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (SERP). Essentially, it’s a way of buying traffics to your site, rather than attempting to “earn” that traffic organically. often known by the term pay-per-click ads.
Search engine marketing’s greatest strength is that
Increase brand awareness and brand equity of the product.
Increase Visibility & web site traffic.
Advertise to visitors that are already interested in you.
Target your ads to visitors based on languages and locations.
Competition advantage – Marketers can enable visitors to select their products over their competitors.
Greater ROI means compared to other advertising media, paid search strategies are more efficient.
No other advertising medium can do this, which is why search engine marketing (SEM) is so productive and such a fabulously powerful way to grow your business.